DIGITAL PRESENCE OF MUNICIPALITIES: EVIDENCES FROM CITY OF IZMIR


YÜCEBAŞ E., BULUT Z. A., DOĞAN O.

23rd International Scientific Conference on Economic and Social Development (ESD), Madrid, Spain, 15 - 16 September 2017, pp.412-422 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Madrid
  • Country: Spain
  • Page Numbers: pp.412-422
  • Keywords: Website, Social Media, Izmir Metropolitan Municipality, Local Municipalities, SOCIAL MEDIA, E-GOVERNMENT, TRANSPARENCY, GOVERNANCE
  • Dokuz Eylül University Affiliated: Yes

Abstract

Local municipalities websites and their social network sites are important mediators for residents and visitors desiring to relate with municipalities' local announcement, building and entities, services, sportive and cultural activities, touristic facilities, etc. It has been already known that rapidly emerging digital platforms such as websites, social network sites represent powerful engagement tools. The main question is; could municipalities use these powerful tools to serve much better or not? The purpose of this study is to investigate how municipalities present themselves on digital platforms. In this context, websites and social network sites accounts of 30 local municipalities of Izmir and Izmir metropolitan municipality are examined. Our findings show that most of local municipalities have efficient and effective websites in some aspects. However most of them have some significant deficiencies such as different language support, broken links, etc. Municipalities use social network sites especially Twitter to enhance transparency and transmission but, they need to extend to other sites too.