Social Innovation Adoption Behavior: The Case of Zumbara

DEMİREL B., HIZARCI PAYNE A. K.

INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT, cilt.15, sa.2, 2018 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 2
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1142/s0219877018500165
  • Dergi Adı: INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Anahtar Kelimeler: Social innovation, social innovation adoption behavior, social influence, time bank, Zumbara, TECHNOLOGY ACCEPTANCE MODEL, INFORMATION-TECHNOLOGY, COLLABORATIVE CONSUMPTION, PERCEIVED USEFULNESS, USER ACCEPTANCE, INTRINSIC MOTIVATION, DESIRABLE RESPONSE, PLANNED BEHAVIOR, FUTURE-RESEARCH, APPROVAL
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the significant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The effects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the significant effect of all independent variables with a higher impact of perceived enjoyment.