Franchisees' perceptions of relationship development in franchise partnerships
JOURNAL OF SERVICES MARKETING, vol.28, no.6, pp.509-519, 2014 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 28 Issue: 6
- Publication Date: 2014
- Doi Number: 10.1108/jsm-09-2013-0240
- Journal Name: JOURNAL OF SERVICES MARKETING
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.509-519
- Keywords: China, Turkey, Franchising, Relationship development, Social exchange, Power dependence
- Dokuz Eylül University Affiliated: Yes
Abstract
Purpose - This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees.