Franchisees' perceptions of relationship development in franchise partnerships

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Altinay L., Brookes M., Yeung R., AKTAŞ G.

JOURNAL OF SERVICES MARKETING, cilt.28, sa.6, ss.509-519, 2014 (SSCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 28 Sayı: 6
• Basım Tarihi: 2014
• Doi Numarası: 10.1108/jsm-09-2013-0240
• Dergi Adı: JOURNAL OF SERVICES MARKETING
• Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
• Sayfa Sayıları: ss.509-519
• Anahtar Kelimeler: China, Turkey, Franchising, Relationship development, Social exchange, Power dependence
• Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees.