Franchisees' perceptions of relationship development in franchise partnerships

Altinay L., Brookes M., Yeung R., AKTAŞ G.

JOURNAL OF SERVICES MARKETING, cilt.28, sa.6, ss.509-519, 2014 (SSCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 28 Sayı: 6
  • Basım Tarihi: 2014
  • Doi Numarası: 10.1108/jsm-09-2013-0240
  • Dergi Adı: JOURNAL OF SERVICES MARKETING
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.509-519
  • Anahtar Kelimeler: China, Turkey, Franchising, Relationship development, Social exchange, Power dependence
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees.