Akademik Veri Yönetim Sistemi
25th International Joint Conference on Industrial Engineering and Operations Management-IJCIEOM, Novi-Sad, Sırbistan, 15 - 17 Temmuz 2019, ss.94-100, (Tam Metin Bildiri)
The continuous and increasing speed of technology is directly affecting human behaviour. Human nature accepts some innovations and changes as they are, while others are resisting to accept them. It is not possible to use technology effectively in the retail area without knowing the impact of technological innovations on the customers and the perspectives of customers against such innovations. For this reason, it is of enormous importance for employees and customers to adopt this innovation to achieve success and ensure sustainability of the models related to technological service innovations. The objective of this study is considering the complex structure of the adoption process of the technological service innovation by employees and customers in detail. In this context, firstly a systematic literature review was conducted and then the factors affecting the adoption of technological service innovation were identified. The extended form of The Unified Theory of Acceptance and Use of Technology (UTAUT 2), by integrating personal innovativeness (PI) factor, was developed for a technological service innovation.