Understanding Brand Trust in the Context of Consumer Reshoring Sentiment: An Experimental Study


DAYANĞAN Ç., ÖZGEN Ö.

25. Pazarlama Kongresi, Ankara, Turkey, 30 June 2021, pp.519-536

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Page Numbers: pp.519-536
  • Dokuz Eylül University Affiliated: Yes