Ethnocentrism and Cosmopolitanism in a Developing Country: Turkish Consumer Preferences for Domestic Products


Morcote Santos I. C., Sipahi G. A.

in: Ethnocentrism and Country of Origin Effects: The Asian Consumer's Perspective, Khalid Al-Sulaiti,Jaffar Abbas, Editor, Qatar University Press, Ad-Dawhah, pp.189-202, 2025

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2025
  • Publisher: Qatar University Press
  • City: Ad-Dawhah
  • Page Numbers: pp.189-202
  • Editors: Khalid Al-Sulaiti,Jaffar Abbas, Editor
  • Dokuz Eylül University Affiliated: Yes

Abstract

The blurring of market boundaries and the expansion of international trade allow consumers to choose from a diverse selection of both domestic and international products from various countries (Al-Sulaiti & Fontenot, 2004). The abundance of foreign-origin products and the ease of purchasing them in the domestic market have introduced a new factor into consumers' decision-making process: the evaluation of 'made-in' information (Al-Sulaiti, 1997). This emerging concept has prompted both academics and businesses to explore how consumers assess origin information, aiming to understand their attitudes and behaviors regarding domestic and international products.