Ethnocentrism and Cosmopolitanism in a Developing Country: Turkish Consumer Preferences for Domestic Products
Ethnocentrism and Country of Origin Effects: The Asian Consumer's Perspective, Khalid Al-Sulaiti,Jaffar Abbas, Editör, Qatar University Press, Ad-Dawhah, ss.189-202, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Yayınevi: Qatar University Press
- Basıldığı Şehir: Ad-Dawhah
- Sayfa Sayıları: ss.189-202
- Editörler: Khalid Al-Sulaiti,Jaffar Abbas, Editör
- Dokuz Eylül Üniversitesi Adresli: Evet
Özet
The blurring of market boundaries and the expansion of international trade allow consumers to choose from a diverse selection of both domestic and international products from various countries (Al-Sulaiti & Fontenot, 2004). The abundance of foreign-origin products and the ease of purchasing them in the domestic market have introduced a new factor into consumers' decision-making process: the evaluation of 'made-in' information (Al-Sulaiti, 1997). This emerging concept has prompted both academics and businesses to explore how consumers assess origin information, aiming to understand their attitudes and behaviors regarding domestic and international products.