The Relevance of Flow Theory for Experience Marketing: A Conceptual Model and Research Propositions


Aykol B., Aksatan Kaplanseren M.

EMAC 42nd Annual Conference, İstanbul, Turkey, 4 - 07 June 2013, pp.1-7

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.1-7
  • Dokuz Eylül University Affiliated: Yes