Walmart and its employee relations: organizational stance-taking and legitimacy

Koca-Helvaci Z.

ON THE HORIZON, vol.23, no.4, pp.374-386, 2015 (ESCI, Scopus) identifier identifier

  • Publication Type: Article / Article
  • Volume: 23 Issue: 4
  • Publication Date: 2015
  • Doi Number: 10.1108/oth-05-2015-0025
  • Journal Name: ON THE HORIZON
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.374-386
  • Keywords: Legitimacy, Corporate social responsibility, Appraisal, Corporate discourse
  • Dokuz Eylül University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to analyse how appraisal resources and legitimation strategies, concerning "associates"and "suppliers"in Walmart's Corporate Social Responsibility reports from 2011 to 2013, contribute to the representation of a positive corporate image.