Archnet-IJAR, cilt.7, sa.1, ss.37-51, 2013 (Scopus)
Perceived quality of building exteriors has been an important research area in the field of environmental psychology since the 1960's. Although a voluminous number of studies have analyzed the influence of personal factors and architectural style on building exterior evaluations, previous studies have overlooked the physical environmental features. This study examined the effects of (1) participants' major, (2) buildings' architectural style, and (3) physical environmental factors (roof type, window size, amount of open space, and level of complexity) on aesthetic evaluations of building exteriors. Twenty planning students, twenty architecture students, and twenty students from general university population evaluated the photographs of 18 high style modern and postmodern houses. Results showed that physical environmental factors including roof type, window size, amount of open space, the level of complexity have a stronger effect compared to participant's major. Informed by research, which objectively evaluates the effect of physical features on preference judgments of building exteriors, designers could improve the physical quality of neighborhoods and design better environments © 2013 Archnet-IJAR, International Journal of Architectural Research.