Antecedents and Consequences of Infidelity in Cross-Border Business Relationships

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Leonidou L. C., Aykol B., Fotiadis T. A., Christodoulides P.

JOURNAL OF INTERNATIONAL MARKETING, cilt.25, sa.1, ss.46-71, 2017 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 25 Sayı: 1
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1509/jim.15.0166
  • Dergi Adı: JOURNAL OF INTERNATIONAL MARKETING
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.46-71
  • Anahtar Kelimeler: exporting, exporter-importer relationships, infidelity, relationship quality, BUYER-SELLER RELATIONSHIPS, INTERNATIONAL MARKETING CHANNELS, IMPORTER RELATIONSHIP QUALITY, CLOSE RELATIONSHIPS, DARK-SIDE, INTERORGANIZATIONAL RELATIONSHIPS, RELATIONSHIP MANAGEMENT, EXCHANGE RELATIONSHIPS, PERFORMANCE OUTCOMES, DATING INFIDELITY
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

The volatile, complex, and distant nature of the international business environment inevitably gives rise to incidences of infidelity among interacting exporters and importers. The authors propose and test a theoretically anchored model of the antecedents and consequences of infidelity in exporter importer working relationships. The findings confirm that importers' infidelity incidences occur more often in cases in which trust, satisfaction, commitment, and cooperation are low in the relationship. Indeed, the association between poor relationship quality and infidelity becomes stronger when the relationship is at a declining stage and is relatively young. The existence of infidelity in the relationship will lead to either punitive actions or reassessment measures on the part of the exporter, which are moderated by the degree of long-term orientation and social bonding that exists between the interacting parties.