2. “Marketing and promotion challenges for an Internationally recognized university of an unrecognized country: A case of Girne American University, North Cyprus”, 6th International Conference on Services Management, Oxford Brookes University-UK, 23-25 June 2013

Çiçek O.

Emerald Emerging Markets Case Studies, vol.1, no.1, pp.25-32, 2013 (Scopus)

  • Publication Type: Article / Article
  • Volume: 1 Issue: 1
  • Publication Date: 2013
  • Journal Name: Emerald Emerging Markets Case Studies
  • Journal Indexes: Scopus
  • Page Numbers: pp.25-32
  • Dokuz Eylül University Affiliated: No

Abstract

“Marketing and promotion challenges for an Internationally recognized university of an unrecognized country: A case of  Girne American University, North Cyprus”,