2. “Marketing and promotion challenges for an Internationally recognized university of an unrecognized country: A case of Girne American University, North Cyprus”, 6th International Conference on Services Management, Oxford Brookes University-UK, 23-25 June 2013
Emerald Emerging Markets Case Studies, cilt.1, sa.1, ss.25-32, 2013 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 1 Sayı: 1
- Basım Tarihi: 2013
- Dergi Adı: Emerald Emerging Markets Case Studies
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.25-32
- Dokuz Eylül Üniversitesi Adresli: Hayır
Özet
“Marketing and promotion challenges for an Internationally recognized university of an unrecognized country: A case of Girne American University, North Cyprus”,