Franchisees' trust in and satisfaction with franchise partnerships

Altinay L., Brookes M., Madanoglu M., AKTAŞ G.

JOURNAL OF BUSINESS RESEARCH, cilt.67, sa.5, ss.722-728, 2014 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 67 Sayı: 5
  • Basım Tarihi: 2014
  • Doi Numarası: 10.1016/j.jbusres.2013.11.034
  • Dergi Adı: JOURNAL OF BUSINESS RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.722-728
  • Anahtar Kelimeler: Power-dependence, International business, Social exchange, Trust, Satisfaction, Communication, Franchisees, POWER, SELECTION, CULTURE
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

This paper aims to establish the relationship between the antecedents of trust, trust itself, and franchisee satisfaction. Taking its cue from power-dependence, international business, and social exchange theories, the paper contributes to the franchise literature by offering a more comprehensive theoretical perspective to aid understanding of trust development in and satisfaction with franchise partnerships. Drawing on a multi-sector survey of Turkish franchisees, the study provides empirical evidence of the impact of the franchisors' role performance and cultural sensitivity on franchisees' trust in and satisfaction with franchise partnerships. Furthermore, this research demonstrates the central role of communication in the development of franchisees' trust. Crown Copyright (C) 2013 Published by Elsevier Inc. All rights reserved.