Cognitive Affective and Conative Store Loyalty Analysis on Small and Medium Sized Enterprises The Effects of Relational Benefits on Store Loyalty in Hairdressers

ATREK B., ÖZGEN Ö., DUMAN KURT S.

AUMEC 2009 Marketing and Entrepreneurship, 6 - 09 April 2009, pp.975-984, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Page Numbers: pp.975-984
  • Dokuz Eylül University Affiliated: Yes