How Does Omnichannel Transform Consumer Behavior?


ADAN GÖK Ö.

in: Managing Customer Experiences in an Omnichannel World, Taşkın Dirsehan, Editor, Emerald Publishing, pp.27-43, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Emerald Publishing
  • Page Numbers: pp.27-43
  • Editors: Taşkın Dirsehan, Editor
  • Dokuz Eylül University Affiliated: Yes