SCARCITY MARKETING


Avcı E.

in: MODERN MARKETING APPROACHES IN THE TOURISM INDUSTRY 2, Seden Doğan,Mehtap Yücel Güngör, Editor, Nobel Akademik Yayıncılık, Ankara, pp.49-68, 2022

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2022
  • Publisher: Nobel Akademik Yayıncılık
  • City: Ankara
  • Page Numbers: pp.49-68
  • Editors: Seden Doğan,Mehtap Yücel Güngör, Editor
  • Dokuz Eylül University Affiliated: Yes