Service-dominant logic and supply chain management: a systematic literature review

Vural C. A.

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, cilt.32, sa.8, ss.1109-1124, 2017 (SSCI) identifier identifier

  • Yayın Türü: Makale / Derleme
  • Cilt numarası: 32 Sayı: 8
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1108/jbim-06-2015-0121
  • Dergi Adı: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.1109-1124
  • Anahtar Kelimeler: Value co-creation, Servitization, Business-to-business marketing, Marketing-supply chain interface
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - This study aims to contribute to the scholarly fields of supply chain management (SCM) and service-dominant logic (SDL) by conducting a systematic literature review on business-to-business (B2B) marketing and SCM studies.