Demirbag-Kaplan, M. Et Al. 2015. I love to hate you: Loyalty for disliked brands and the role of nostalgia. JOURNAL OF BRAND MANAGEMENT , vol.22, no.2 , 136-153.

Demirbag-Kaplan, M., Yildirim, C., Gulden, S., & Aktan, D., (2015). I love to hate you: Loyalty for disliked brands and the role of nostalgia. JOURNAL OF BRAND MANAGEMENT , vol.22, no.2, 136-153.

Demirbag-Kaplan, Melike Et Al. "I love to hate you: Loyalty for disliked brands and the role of nostalgia," JOURNAL OF BRAND MANAGEMENT , vol.22, no.2, 136-153, 2015

Demirbag-Kaplan, Melike Et Al. "I love to hate you: Loyalty for disliked brands and the role of nostalgia." JOURNAL OF BRAND MANAGEMENT , vol.22, no.2, pp.136-153, 2015

Demirbag-Kaplan, M. Et Al. (2015) . "I love to hate you: Loyalty for disliked brands and the role of nostalgia." JOURNAL OF BRAND MANAGEMENT , vol.22, no.2, pp.136-153.

@article{article, author={Melike Demirbag-Kaplan Et Al. }, title={I love to hate you: Loyalty for disliked brands and the role of nostalgia}, journal={JOURNAL OF BRAND MANAGEMENT}, year=2015, pages={136-153} }